When purpose calls
When I left my job as a corporate executive, most people did not understand what I was trying to do. I remember calling my mentor, Mr Zweli Manyathi and spending 45 minutes with him on the phone with the whole conversation centered around the foolishness of the decision. The concern was mostly created by my own inability to explain what felt right but didn’t make sense.
What exactly is that? Social entrepreneurship uses business techniques and private sector approaches to unearth solutions to social, cultural, or environmental problems. The idea may be applied to a variety of organizations with different sizes, aims, and beliefs. Generally speaking, entrepreneurs measure performance in profit, revenues and increases in share prices.
However, social entrepreneurs also take into account a positive “return to society” over and above conventional business performance approaches.
Social entrepreneurship typically attempts to further broad social, cultural, and environmental goals often associated with the voluntarism (often confused with pure philanthropy). I have since met many social entrepreneurs (whether they call themselves such or not).
As many people who know me will attest to, people who get me in terms of values and what I stand for generally and those who enjoy working with me tend to literally follow me. However, Dot does not work for me and neither is she involved in BPO, Education or the church. She has however involved in in creating opportunities for young South Africa. She just facilitated 5000 young people through a learnership between February and June, majority of whom are already gainfully employed with one of the large retail groups in South Africa. In my sector we call this Impact Sourcing and it makes global headlines.
Dot goes about her day like this is nothing. The morning, we met for a catchup, as we shared our favourite drink, Cafe Latte (we have shared this bad habit since we met long ago), she casually told me she is preparing for her second intake of 6000 plus young people from previously disadvantaged backgrounds. That’s 6000 unemployed school leavers who would otherwise have not chance to join the formal economy and provide for their families.
So, why am I sharing this? I am sharing this precisely because when I meet friends and colleagues who share my passion for a better tomorrow for our nation, it validates the decision I took to jump out of the corporate rat race based on the feeling that it was right. I share it so i can say to my friend Zuki Mzozoyana of Young Entrepreneurs and #Uthemandithi (He said I should do/say…), it’s ok to not make sense to the world when you follow your calling. I am sharing this to encourage other people who want to make a difference in the lives of others through their vocational activities.
Thank you to all the roses busy growing on concrete. Those who know that poverty is not meant to permanently move from generation to generation on this the wealthiest continent on earth. The champions who get up and do something about what they see in our communities. While the world wonders about what can or can’t be done, we get young Africans into opportunities and change destiny for families, communities, countries and out continent. Thobela! Nda!